Asia’s largest baby and kids e-commerce platform, FirstCry, announced the launch of its first outlet in Rawalpora, Srinagar, in an endeavour to have a wider reach.
The store, which is a franchisee, sprawls across 1,800 square feet and has an inventory of over 200 brands spread across 10 categories carefully displayed for consumers to see.
The company has been focusing on making progress in this category as India has the largest number of children in the world; however, the infant and kids’ apparel segment is still highly unorganised in the country.
The company maintained, in a statement, “FirstCry has already opened more than 380 stores across Tier I, II and III cities and aims to reach 450 by 2019. The industry forecast of a heavy boom in the retail market and increasing demand for baby & kids products makes Srinagar an important city in terms of expansion for FirstCry.”
Franchisee owner Daaiq said, “The parents don’t find a good variety of baby products easily in Srinagar. With our FirstCry store, strategically located at Rawalpora, parents can have access to the widest range of baby and kids products. FirstCry is a great partner as they value parents’ myriad needs and always strive to fulfil them. FirstCry.com drives an integrated marketing strategy between online, mobile and offline stores which is very helpful for us as a franchisee.”
- 3:55 PM
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