Apparel Retailers

Image courtesy: spinfocom.com

 Internet in India 2015' by Internet and Mobile Association of India (IAMAI) and IMRB International has revealed some startling retail industry information on trends of online retailing.

With global media exposure and rising aspirations, Indian customers have been looking for getting their hands on global fashion brands. While the customers have been ready, retailers have not been able to reach out to the customers in large part of the country due to limited and expensive retail space.

 Increasing penetration of internet and mobile internet helped the cause and facilitated the growth of online retail.Lifestyle e-retailers like Flipkart and Amazon also saw huge potential in fashion category and joined the bandwagon by promoting such merchandise. Indian ethnic fashion marketplace players like Jaypore, Craftsvilla etc. followed this by offering Indian handcrafted merchandise to attract a section of customers looking for exclusive ethnic fashion.

Image Source: Google

Image Source: Google

Combatant Gentleman is set to open its first retail store in Santa Monica. This is a new catching trend in retail industry where the company opens up a website first and then forays into off-line mode. Here too, the menswear company has been providing 100 percent Italian wool suits via its website.

But now the company is opening its first brick-and-mortar location on the second floor of Santa Monica Place in Santa Monica, Calif.

Image Courtesy: apparelnews.net

The 2,200-square-foot store, which debuts July 20, will offer Combat Gent's entire ready-to-wear collection that includes suits, tuxedos, outerwear, dress pants, tops, bottoms, accessories and shoes.

The outpost will also offer made-to-order suiting from touchscreen displays as well as custom made-to-measure suiting by appointment.

Google introduces 'Showcase Shopping ads' for Apparel Retailers.Google’s new visual tools will help the entire retail industry including apparel retailers  showcase their products better. The new format allowed retailers to showcase collections rather than individual items.

Imge Courtesy: techcrunch.com

 Showcase Shopping ads help people further explore and discover what they want to buy and where they want to buy it. For example, if a shopper searches ‘summer dresses,’ ASOS, a global apparel retailer, can now showcase its collection of dresses in a visually rich experience.