Asia’s largest baby and kids e-commerce platform, FirstCry, announced the launch of its first outlet in Rawalpora, Srinagar, in an endeavour to have a wider reach. The store, which is a franchisee, sprawls across 1,800 square feet and has an inventory of over 200 brands spread across 10 categories carefully displayed for consumers to see. The company has been focusing on making progress in this category...
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