Raymond to use Omni-channel strategy to woo younger customers
6:34 PM |
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Raymond Ltd plans to come out with its Omnichannel strategy within a year to scale up its digital business and woo younger customers. Although, the apparel brand is facing no competition from e-commerce players owing to large customer base. The strategy would help the company to connect with younger customers. Rising sales logged by e-commerce players in general has made the Raymond think hard in terms of adding stores.
Raymond Ltd is one of the biggest retail chains with over 715 Raymond stores spread across 385 towns. Along with other brands under the Raymond portfolio - Park Avenue, Color Plus, Parx, Raymond ready-to-wear, it has more than 1,050 stores, which are both fully-owned and franchisee stores.
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