Image courtesy: spinfocom.com

 Internet in India 2015' by Internet and Mobile Association of India (IAMAI) and IMRB International has revealed some startling retail industry information on trends of online retailing.

With global media exposure and rising aspirations, Indian customers have been looking for getting their hands on global fashion brands. While the customers have been ready, retailers have not been able to reach out to the customers in large part of the country due to limited and expensive retail space.

 Increasing penetration of internet and mobile internet helped the cause and facilitated the growth of online retail.Lifestyle e-retailers like Flipkart and Amazon also saw huge potential in fashion category and joined the bandwagon by promoting such merchandise. Indian ethnic fashion marketplace players like Jaypore, Craftsvilla etc. followed this by offering Indian handcrafted merchandise to attract a section of customers looking for exclusive ethnic fashion.