Google introduces 'Showcase Shopping ads' for Apparel Retailers.Google’s new visual tools will help the entire retail industry including apparel retailers  showcase their products better. The new format allowed retailers to showcase collections rather than individual items.

Imge Courtesy: techcrunch.com

 Showcase Shopping ads help people further explore and discover what they want to buy and where they want to buy it. For example, if a shopper searches ‘summer dresses,’ ASOS, a global apparel retailer, can now showcase its collection of dresses in a visually rich experience.