Macy’s Mobile Artificial Intelligence(AI) Tool: A Technological Advancement In The Retail Industry
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The entire retail industry is at such a juncture when retailers are devising out new methods and IT applications to cater to the surging demands. Macy, a renowned apparel retailer, post devastating sales has chalked out a strategic IT plan, recognizing that the future of the stores is dependent on customer interest and that technological innovation may create renewed interest in shopping in stores.The retailer has introduced mobile AI tool in 10 of its stores which will give customers answers to questions they may have about the store they are shopping in.
The mobile AI tool at Macy’s comes in two varieties, one that encourages self-service and another that will allow a customer to summon a sales associate for help. While the customer will use a mobile device in the initial test stage, a mobile app is in preparation. Developed by IBM Watson, the new mobile tool make the sales force more efficient and less burdened with questions about location of merchandise or bathrooms.
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