Combatant Gentleman is set to open its first retail store in Santa Monica. This is a new catching trend in retail industry where the company opens up a website first and then forays into off-line mode. Here too, the menswear company has been providing 100 percent Italian wool suits via its website.

But now the company is opening its first brick-and-mortar location on the second floor of Santa Monica Place in Santa Monica, Calif.

Image Courtesy: apparelnews.net

The 2,200-square-foot store, which debuts July 20, will offer Combat Gent's entire ready-to-wear collection that includes suits, tuxedos, outerwear, dress pants, tops, bottoms, accessories and shoes.

The outpost will also offer made-to-order suiting from touchscreen displays as well as custom made-to-measure suiting by appointment.