TCNS-owned W & Aurelia open new store in Zirakpur

2:30 PM

TCNS Clothing arrives at Zirakpur! India’s leading women’s branded apparel company recently opened a new store in Zirakpur, which will carry merchandise from both of its reputed brands, W and Aurelia, for the very first time.
To offer a versatile product range to enhance consumer experience, the store will feature Aurelia’s collections on one side and W’s collections on the other. This launch marks the expansion of the footprint of both the brands in one of India’s major shopping destination.

The strategic geographical location of the store at Cosmos mall along with its area spanning 2,100 square feet, will ensure an experiential treat to all its shoppers.
The part featuring W merchandise includes an extensive mix of kurtas, fashion bottoms like palazzos, skirts, trousers, dupattas and accessories to match every occasion, offering a complete wardrobe solution for women. The range also includes a sustainable collection called ‘Yolo’, catering to a class of consumers who prefer stylish yet eco-friendly products. The summery range is constituted using the eco-friendly fabric, Livaeco. The W area also provides work essentials by W and occasion wear by Wishful, making it a versatile go-to fashion destination for women.
The Aurelia section highlights the Bollywood diva Disha Patani’s latest ‘That Disha Look’; inspired by her wardrobe, encompassing easy silhouette, flowy dresses with traditional motifs, easy-to-carry but chic workwear and gorgeous festive ensembles. Besides presenting its latest collection, the store will also provide classic and contemporary designs in kurtas, kurtis, tops, fashion bottoms, drapes and ensembles with an extensive range of styles, colours, fabrics, silhouettes, prints, patterns and embroidery to choose from.
Delighted by the acceptance and success of both the brands, TCNS is expanding its geographic presence to cater to the demands of its loyal customer base. It retails via 541 exclusive brand outlets, 1,623 large format store outlets and 1,428 multi-brand outlets, along with their own website and online retailers, Myntra, Jabong and Amazon, among others and through its own websites – wforwoman.com and shopforaurelia.com.

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